Privacy Policy

K-Beauty Wise Limited ("we/us/our") are committed to protecting and respecting your privacy.

This policy (together with our terms of sale of goods Terms and Conditions and any other documents referred to on it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us.  Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

Who is collecting the data?

For the purpose of the applicable laws, the data controller is K-Beauty Wise Limited, a company incorporated in England and Wales, registered number 09628650, with registered offices at 71-75, Shelton Street, Covent Garden, London, WC2H 9JQ.  

We do not knowingly or intentionally collect any information from children under the age of 13. If you are under the age of 13 you may look at our site but you may not make a purchase, register or submit any personal information to us. If we become aware that we have inadvertently received personal information from a visitor under the age of 13 on our site, we will delete the information from our records.

This Privacy Policy does not cover information that you submit on other websites, even if we communicate with you on those websites. For example, if you post something on Facebook, Twitter, Instagram or YouTube, that information is governed by the privacy policies on those websites and is not governed by this Privacy Policy.

What data is being collected and how will it be used?

Data you provide to us:

  • Information that you provide by filling in forms on our site keautylab.com (our site) which may include your name, telephone or mobile number, email and delivery address, billing address, credit or debit card details in order to process an order or service.
  • Your name, telephone or mobile number, email and address may also be given to us by you through correspondence over telephone, e-mail, third party social media platforms (Instagram, Facebook, Twitter or Youtube to respond to enquiries, feedback, suggestions, ideas or other information.
  • Your email for newsletters and other updates.
  • This also includes information provided at the time of registering to create an account on our site, or requesting further services. We may also ask you for information when you report a problem with our site.
  • If you contact us, we may keep a record of that correspondence for security or training purposes and ultimately to improve the service we provide to you.

We may collect and process the following data about you:

  • Details of transactions you carry out through our site and of the fulfilment of your transactions.
  • Details of your visits to our site including, but not limited to, traffic data, location data, weblogs and other communication data, whether this is required for our own billing purposes or otherwise and the resources that you access.
  • Confirmation of your payment (but we shall not hold your credit card details as we use a third party payment service provider).

IP addresses

We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our users' browsing actions and patterns, and does not identify any individual.

Cookies

Our site uses certain cookies. A cookie is a small file of letters and numbers that we put on your computer if you agree. These cookies allow us to distinguish you from other users of our website, which helps us to provide you with a good experience when you browse our website and also allows us to improve our site.  The cookies we use are "analytical" cookies (Google Analytics). They allow us to recognise and count the number of visitors and to see how visitors move around the site when they are using it. This helps us to improve the way our website works, for example by ensuring that users are finding what they are looking for easily. You can change your website browser settings to reject cookies although this may impair the functionality of our website.

Where do we store your personal data?

All information you provide to us is stored on secure third party servers. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, or to use our service, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

The data that we collect from you may be transferred to and stored at a destination outside of the country in which it was originally collected. This may include transfers outside of the European Economic Area ("EEA") (including to the USA and Canada). The reason for this transfer is that some of the operations we need managed in order to complete our contract with you are located outside of the EEA, for example it may be processed by staff working outside of the EEA who work for us or for one of our suppliers or if any of our servers are from time to time located in a country outside of the EEA or one of our service providers is located in a country outside of the EEA. Such staff may be engaged in, amongst other things, the fulfilment of your order, the processing of your payment details and the provision of support services.

We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and applicable laws. Our suppliers and servers use encryption technology to ensure that all transactional information is protected to the highest standard. Transactional information includes any credit or debit card details, your personal contact information together with any other names and addresses you provide when you place an order for delivery to another address, and your purchasing history.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

How will the information be used?

We use information held about you in the following ways:

  • To carry out our obligations arising from any contracts entered into between you and us- for example to fulfil an order.
  • To provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes.
  • To process your payment card details in order to complete any payment that you make through our site.
  • To ensure that content from our site is presented in the most effective manner for you and for your computer.
  • To notify you about changes to our site.
  • To create anonymised data (which we may licence to third parties directly).

If you are an existing customer, we will only contact you by electronic means (e-mail or SMS) with information about your order, its delivery and other services similar to those which were the subject of a previous transaction with you.

If you are a new customer, and where we permit selected third parties to use your data, we (or they) will contact you by electronic means only if you have consented to this.

Disclosure of your information

We may disclose your personal information to any member of K-Beauty Wise Ltd and to third parties that need to access the information to fulfil our contract with you. For example, third party suppliers or service providers we partner with in order to correctly take record of, process and fulfil your order. We will not disclose any personal information without your permission unless

  • If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use and other agreements; or to protect the rights, property, or safety of K-Beauty Wise Limited, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.
  • In the event that we sell or buy any business or assets, in which case we may disclose and/or transfer your personal data to the seller or buyer of such business or assets after having ensured that steps have first been taken to ensure that your privacy rights continue to be protected.
  • If K-Beauty Wise Limited or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets after having ensured that steps have first been taken to ensure that your privacy rights continue to be protected..

What are your rights?

You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes.  You can exercise your right to prevent such processing at any time by contacting us at contact@keautylab.com

Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates.  If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies.  Please check these policies before you submit any personal data to these websites.

Accessing and modifying your personal information

Applicable laws on data protection in the UK give you the right to access information held about you in accordance with applicable laws. We will respond to your access request within one month, in accordance with applicable laws. Subject to applicable laws, you also have the right to update and correct inaccuracies in your personal data, and have the information blocked or deleted, as appropriate. You may request to change your personal information by sending a written request by e-mail to contact@keautylab.com

Right to erasure

Requests for the deletion or removal of your personal data, including information published or processed online, should be sent by email to contact@keautylab.com

Right to data portability

If you would like access to any personal data which you have provided to us in a machine-readable format, or if you would like your data to be transferred directly to another data controller, please direct your request by email to contact@keautylab.com

How long will the data be stored for?

We store data for as long as it is necessary to provide products and services to you and others and so long as we are legally required to do so. Information associated with your account will be kept until your account is deleted or you request your data to be erased, unless we no longer need the data to provide products and services, or until any legal requirement to keep it no longer exists. When we no longer need personal data, we securely delete and destroy it.

Changes to our privacy policy

Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. If you do not agree with any changes you should immediately stop using your account. Continued use of your account will be deemed to be acceptance of our changes.

How can you raise a request or compliant about your personal information?

Questions, comments, complaints and requests regarding this privacy policy are welcomed and should be addressed to contact@keautylab.com